The European Football Championship is not only a sporting event, but also a great source of business as teams prepare for the competition, behind-the-scenes numbers tell the story of financial opportunities and risks for broadcasters, federations, clubs and host countries.
In this sense, the European Football Championship 2024, which will be hosted by Germany, is no exception. Let’s take a look at some numbers together for this event that is just starting.
Revenues from television rights and related economic activities
Television rights represent a vital source of income for UEFA. For 2020, UEFA earned approximately 2 billion euros from TV rights. That is expected the 2024 edition may exceed that numberin view of the increase in broadcast costs and the growing interest in the tournament.
The economic impact for the host country is equally significant. Historically, countries that host major sporting tournaments experience an increase in tourism and consumer spending.
Hotels, restaurants, transportation and retail directly benefit from the presence of thousands of fans. The total economic impact can reach billions of euros, as previous tournaments have shown.
Economic implications for UEFA and the federations
For UEFA, Euro 2024 represents an opportunity to fund its extensive football development programme. Proceeds are reinvested in youth tournaments, football infrastructure development and social responsibility programs.
Individual national federations also benefit from the exposure and funding associated with participation in the tournament. These funds are often used to promote grassroots football, improve training facilities and support domestic leagues.
Economic impact on players’ clubs
Players’ participation in Euro 2024 has a significant impact on their home clubs. On the one hand, clubs can benefit from an increase in the market value of players who have a good tournament, on the other hand, there is a risk of injuries that can represent a serious financial loss for clubs, even considering that players who have been involved in the European Championship are mostly first class in their clubs.
Euro 2024 will be much more than just a football tournament: it will be a major economic event that will affect different industries and players. From television rights to the impact on clubs and players, the tournament offers unique opportunities but also significant challenges. As the tournament approaches, all eyes will be on not only the pitch but also the numbers that define this major sporting event.