advertising

3 advertising businesses of our tech giants are poised for further growth this year

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3 advertising businesses of our tech giants are poised for further growth this year

Club names Alphabet, Meta Platforms and Amazon are best positioned to dominate the online advertising landscape this year, according to a new Wall Street survey. The results confirm our bullish stance on these three Big Tech giants. Based on responses from the latest survey of US ad buyers, analysts at TD Cowen said on Tuesday … Read more

The European plan for simpler and clearer cookies

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Wired Italia

The most important new proposal, however, is that sites, newspapers and social media they will have to offer, in addition to the paid version and the one with active advertising profiling, a third way that includes less invasive advertising. For the Commission, due to the many websites that the average user visits, asking him to … Read more