With 570 brands present, of which 35% come from abroad, it opens Thursday, January 11 exhibition project Milan homewhere the retail world arranging Get to know design andinnovation. An event that responds to the new needs of people who want new, non-globalized and possibly personalized products and which will involve the managers of a qualified selection of 38 thousand Italian stores that have an offer of furnishing accessories together with another 12 thousand registered in Southern Europe and North Africa.
The event is a response to the needs of the rapidly changing housing and home decoration market, which is looking for new stimuli and new ideas. It is illustrated by “Con Milano Home”. Roberto Foresti, Deputy General Manager of Fiera Milano“We have created a project that responds to the changes and needs of a rapidly evolving market that is increasingly focused on unique and personalized products and that requires a new approach, able to capture future trends and visions”.
The Milano Home platform allows you to discover, from fragrances to tableware, from decoration to conceptual gifts excellence in the field, which stand out for their design, uniqueness, customization and sustainability. The exhibition will highlight product research and innovation, the skills and stories of exhibitors, from the smallest companies to leading sectors, but with common core values such as originality, authenticity, quality and innovation. The point is, keep going Forestsabout “a project dedicated to professionals in the sector, which can be an opportunity to discover new ideas, to get to know many artisanal realities and production skills in Italian and foreign territories and to train on new solutions and methods of supply”.
Between industrial production AND Italian and foreign craftsmanshipthe exhibition takes place through real squares around which events and experiences dedicated to the four macro areas of the event will take place: Vibes, Mood, Elements AND Taste. From the reinvention of artisanal workshops to materials, from the appreciation of sustainability to new marketing strategies, the main themes of the event have been transformed into moments to be experienced and discovered.
A rich program will be prepared to supplement the exhibition offer Design Talk dedicateddevelopment of living spaces and materialsfor an exchange between interior designers and retailers, which focuses on changes in homes and objects, created in collaboration with Polydesign AND Platform architecture and design. And there will be a debut Milan Home Retail Academywith more than 60 training sessions for retailers offering updates and ideas and support for every type of need, addressing topics such as customer relations, omnichannel, digital and social strategy, retail space management and object staging, store identity and much more.